Business Unit Director

2 weeks ago


Cairo, Egypt Antal International Egypt Full time
  • Responsible to build the annual strategy and budget while giving a well-defined market direction.
  • Managed a customized brand strategies for the company’s products supporting the growth in key markets while aligning with the Corporate Strategy.
  • Manage the sales and marketing budget across Egypt allocating key spends to best ROI Opportunities
  • Formulate & direct and coordinate brand management and marketing activities & policies to promote products through working alongside with commercial manager.
  • Establish key marketing ROI metrics to enhance the effectiveness of programs in each market.
  • Analysis of sales forecasts and market sales share, success of marketing campaigns and creating reports through evaluating the financial aspects of product development, such as budgets, expenditures, research & development appropriations in addition to the return-on-investment and profit-loss projections. Working with the commercial team to develop plans ensuring maximum efficiency and impact.
  • Validate the efficiency of the developed strategies for the comprehensive portfolio.
  • Secure updated customer insights channels in key markets to boost innovation and strategy drivers.
  • Ensure balance between the operational and Strategic practices of the commercial team leaders.
  • Develop frequent reports regarding the achievement and obstacles to be submitted to the GM.


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