Marketing Strategy Analytics specialist
4 weeks ago
- Ownership of marketing spend with Meta Search Engine partners and drive profitability targets
- Manage the daily advertising relationship with Meta Search Engine (MSE) partners, including and not limited to commercial terms, bidding strategies and technical implementations
- Ensure the advertiser implements correctly Agoda search APIs and related technological innovations
- Decide in coordination with the Bidding/Analytics team on bidding strategies that deliver expected ROIs and revenue growth
- Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results
- Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda
- Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars
What you’ll need to succeed:
- Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance
- Fluent in English and Korean with strong communication skills (both written and verbal)
- Self-motivated person with “Get it done” attitude
- Passionately analytical with strong ability to think logically and excellent problem solving skills
- Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
- Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
- Ability to represent Agoda with experience in interacting with external senior level executives
- Strong analytical and statistical analysis skills in order to extract insights and recommendations
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