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Senior Marketing Executive

4 months ago

Cairo, Egypt Transmar egypt Full time
  • Campaign Management: manage a variety of end-to-end marketing campaigns to drive awareness, optimize leads, increase conversion rates and website traffic across social media platforms, email, SEM, SEO and retargeting ads.
  • Website: use the CMS to update the website with content, ensure its optimized for SEO and track its performance in Google Analytics.
  • Email: create and send out our weekly newsletter and email campaigns.
  • CRM: segment data for campaigns.
  • Analysis: pull together data and track the marketing spend.
  • Manage and execute the SEO strategies.
  • Contribute to PR efforts, review all press releases, and follow up on their dispatching.
  • Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy & manage social media platforms.
  • Manage the production of marketing communication and promotional materials (online & Offline) in line with the brand guidelines including writing, editing, and proofreading to support the sales team.
  • Evaluate and communicate competitor presence & activities on offline & online medium on quarterly basis.
  • Plan and implement the companies' presence in different events such as exhibition and conferences.
  • Track performance and prepare monthly reports - performance against KPIs and action plans.