Discoverability Cross Platforms Senior TeamLeader

4 weeks ago

Cairo, Egypt Etisalat Egypt Full time
  • Managing the Day to Day Consumer Digital Engagement & Interactions.
  • Own & manage the E2E Digital Communication tools on My Etisalat application.
  • Set the Communication plan on My Etisalat serving both Telecom & Non Telecom.
  • Explore latest technologies for in App communication to boost conversion & digital conversion.
  • Set & Execute the digital contact rules to ensure efficient communication.
  • Managing the Daily communication on My Etisalat teleco & Non Teleco.
  • Manage the daily visual hierarchy & display of all non Teleco catalog (e.g, lifestyle, utilities, BNPL) for relevance & pushing customer to fulfillment.
  • Work closely with Business Owners to set the daily priorities.
  • Work closely with UX team to standardize the tone of voice.
  • Own the E2E Development, Testing & Launching of new in app engagement tool & advanced channels.
  • Enhance the capabilities of the current upselling tools (e.g. banner, pop ups).
  • Ensure the sync between the App communication & External Digital communication to ensure unified message to consumer.
  • Own the integration of new tools with internal systems for better consumer digital management (e.g. Billing, Subscription systems).
  • Run in App digital campaigns & develop the reports to measure performance.
  • Responsible for monitoring the daily app engagement metrices & working closely with insights & DWH to build required operational dashboards.
  • Keep an eye on new upselling tools operational performance for any glitches or mishaps.
  • Manage the daily content curation of different app catalogs online with predefined metrices (e.g. Seasonality, stock availability).
  • Manage the visual consistency of market place to ensure product description consistency & image clarity.
  • Responsible for signing off & granting the approvals of new App Engagement tools.
  • Define the gaps in Consumer Digital Journey & complement with relevant pull channels.
  • Create seamless intersected upselling techniques bridging the teleco & non teleco app discovery.
  • Agile handling of new content upload on App inline with ATL launches.
  • Work with UI team closely for modernized visuals & eye catchy upselling tools.

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