Senior Media Buyer

1 month ago


Cairo, Egypt Raya Holding for Financial Investments egypt Full time
  • Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
  • Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
  • Proofreading advertising material & creatives before launching campaigns.
  • Coordinating and overseeing the development and launch of campaigns.
  • Execute performance campaigns across digital platform (Facebook, Google) and on App
  • Managing budgets and monitoring campaigns costs and ROI metrics.
  • Tracking and presenting campaign data such as views, CTR% CR%, engagements
    rates.
  • Monitoring audience and media trends, practices, and new technologies.
  • The ability to generate compelling content for the usage of ads both in Arabic and
    English.
  • Proposing new ideas, and finding new streams of audience acquisitions

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