Content Marketing Specialist

2 weeks ago


Egypt Informa Connect of Informa PLC Full time
Job Description

Content Marketing Specialist (12 Months Contract)

Full-time

Company Description

, a section within Informa, builds global platforms for industries organizing over 500 large-scale branded and transaction-oriented events in 14 specialist markets where buyers and sellers connect, showcase products, and conduct business. They also offer year-round online platforms for businesses to exhibit their products and for buyers to research, generating leads, and delivering data and digital content to support market transactions.

The Role:

Informa Markets Egypt is in search of a full-time Content Marketing Specialist (12-month contract) concentrating on launching online media web pages to complement its current B2B event brands. As a Content Marketing Specialist, you will be crucial in developing and executing content strategies to enhance engagement, brand awareness, and lead generation across digital platforms. This is a fantastic opportunity for a creative individual passionate about content creation and marketing to contribute their expertise to the trade events and exhibitions industry.

Responsibilities:

  • Expand new users, subscribers, database, page views, and engagement.
  • Conduct primary and secondary market research to tailor content to industry requirements.
  • Perform keyword research and optimize content for SEO.
  • Develop and implement comprehensive content marketing strategies aligned with business goals.
  • Create high-quality content for digital channels like websites, social media, email marketing, and blogs.
  • Collaborate with different teams to ensure content consistency with brand messaging.
  • Manage content calendars to ensure timely delivery across all channels.
  • Analyze content performance with analytics tools for optimization.
  • Stay updated on industry trends and emerging technologies for continuous improvement.
  • Assist in planning and executing marketing campaigns, promotions, and events.
  • Maintain brand consistency across all content initiatives.
  • Provide guidance in brand messaging and style guidelines.
  • Find ways to repurpose existing content through webinars, whitepapers, infographics, etc.
  • Manage multi-step email and newsletter campaigns.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Proven experience in content marketing, preferably in digital publication.
  • Strong writing and editing skills with attention to detail and grammar.
  • Proficiency in content management systems, email marketing platforms, and social media tools.
  • Understanding of SEO principles and digital analytics tools.
  • Ability to work well in a fast-paced, deadline-driven environment.
  • Creative thinker with strong interpersonal and communication skills.

Additional Information:

We strive to ensure Life at Informa is rewarding and supportive. When you join us, you can expect inclusive environments and experiences. We value energy, ambition, and proactive colleagues. If you resonate with these traits and possess most of the listed skills and experience, we encourage your application. At Informa, we embrace diversity and inclusivity and are proud to be an Equal Opportunities Employer where decisions are based on qualifications and merit. We do not discriminate based on any protected characteristics. Visit our website for complete details on handling personal data in job applications.



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