Senior Marketing Executive

2 weeks ago

Egypt Aramex Full time

Us
Aramex has rapidly grown into a global brand, recognized for its customized services and innovative products.

Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex is centrally located at the crossroads between East and West, which allows us to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally.


We are committed to continually enhancing our operations across the region while pursuing opportunities for business growth in emerging markets abroad.

This approach is core to the sustainable development of our business and commitment to facilitating wider, global trade in an ever-changing world.


The Team
We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.

Think you've got what it takes?

The Sr. Marketing Executive will

  • Execute the defined
    Marketing strategy for Aramex, both for B2B and B2C, in all markets together with the central team
  • Plan & Implement the annual
    Marcom calendar in terms of digital campaigns, events, press conferences, activations, sponsorships and CSR.
  • Strategize, manage and schedule Aramex social media campaigns across multiple platforms, Analyze the performance of all posts to optimize and enhance the performance of the posts/campaigns based on their objectives.
  • Support the Content Strategist on defining and executing a roadmap of
    strategic localized content to help achieve our business goals in Egypt
  • Brainstorm with the Community Managers
    social content that is relevant and engaging for your market and support as needed on any other tasks required for Social
  • Provide the central team with
    key insights into the Egyptian market to help with the localization of our campaigns
-
Review incoming briefs and ensure all information needed is included before sharing with the central team
-
Stay up to date with the latest technology, trends and best practices in Social Media
-
Reporting: present and share ideas, results and gap analyses

  • Design, prioritise and execute specific activities and
    marketing campaigns with the support of the central marketing team
-
Research influencers and brief agencies on upcoming campaigns
-
Research competition, investigate benchmarks and provide suggestions for improvement

  • Help get the team's work noticed and enter campaigns and creative assets for
    awards:
  • Ensure that our
    Arabic copy and tone is spot on

Actions:

  • Give strategic input during prep phase of major campaigns
  • Recommendations to central marketing and product teams for enhancements and new features
  • Regularly revisit our ongoing communication strategy
  • Localisation of content
  • Manage 3rd party relationships with content agencies + influencers

You'll enjoy and succeed in this role if you have.

  • Indepth knowledge of different digital marketing channels
  • Sense of ownership and pride in your performance and its impact on company's success
  • Critical thinker and problemsolving skills
  • Team player
  • Good timemanagement skills
  • Great interpersonal and communication skills
  • Good allround understanding of marketing, content, partnerships, events + influencers

Experience required

  • 3+ years in a similar Marketing role
  • Degree in Marketing, Digital technologies or similar relevant field preferred but not essential
  • B2B & B2C experience crucial
  • Great understanding of the Egyptian market
  • Excellent communication skills, both written and spoken, in English and Arabic

Work Location:
Sheikh Zayed

Company Overview:


Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers.

Headquartered in Dubai, at the heart of the world's most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex's DNA.

We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.

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