Product Manager

1 month ago

Cairo, Egypt Abbott Laboratories Full time
The Product Manager will be a key contributor in determining the product development and investment strategy across the rapidly growing Established Pharmaceutical business. This role will be responsible for ensuring that the business maintains the right cadence of innovation and launches to maintain our impressive growth trajectory. The incumbent in this position will be regarded as a deep expert related to assigned product(s)/product lines with broad knowledge of related fields.
Strategic Planning Develop annual marketing plans and coordinate their successful implementation and to grow and achieve both short- and long-term sales, profit and market share position for assigned products.Portfolio management - Assess competitive standing of product portfolio, launch of NPI, upgrade necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products.Perform sales and investments forecasting and budgeting: plan, update and track on monthly basis.Use monitoring data to feedback and propose strategic planning/tactics.
Project Management Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams.Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information. . Ensure timelines are met and financial results are maximized.
Monitoring Constantly assess effectiveness of tactical initiatives implementation.Measure customer response/effectiveness.Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment.Monitor KPI’s (sales, market share, profitability).Get data to feedback and propose strategic planning/tactics adjustments.
External Customer Development Develop a deep understanding of customer needs & market trends. Identify and assess significant growth opportunities and create strategies that deliver profitable market share. Focus on customer satisfaction and commitment to quality and compliance.Develop and implement plan to build relationship with key customers and influence them. Identify opportunities to align brand and customer goals (new business development).Optimize customer synergies to develop brand/market advocates. Develop multi-year marketing plan and product roadmap. Develop and implement marketing programs & campaigns to drive the brands’ growth.Develop & execute digital marketing road map & initiatives. Ensure all business activities comply with the relevant Acts, legal demands and ethical standards. Forecast market and product performance, provide input for Plans/Updates and new product launches. Reviewing and analyzing results of marketing campaigns. Review complaints and suggestions relating to assigned products Monitor product and market performance, identifying critical performance areas and creating programs to address them. Coordinating work and leading agencies .Lead effective communication with Area & Global Marketing Team. Develop & implement and update product training to sales force. Build strong relationships with Opinion Leaders. Monitor monthly sales, inventories and ensure enough forecast to cover changing market demands and gaps. Job Requirements: Minimum of 2-3 years’ experience in marketing. 6+ years of experience in commercial roles in healthcare industry (preferably in multinational companies). Bachelor’s degree in pharmaceutical sciences (preferably with an MBA or a marketing degree). Excellent communication skills with high proficiency in spoken and written English & Arabic. Demonstrated success defining and launching products. Proven ability to influence cross-functional teams, internal and external stakeholders. Excellent KOL engagement and team coaching skills. Thinks strategically and demonstrates learning agility, with a growth mindset.

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