Media Buying Specialist

1 month ago


Egypt iSchool Full time
Job Description

iSchool is a leading online education platform that offers coding and artificial intelligence courses for students aged 6 to 18. We are currently seeking a Media Buying Specialist to join our team. As a Media Buying Specialist at iSchool, you will play a key role in managing and optimizing our media buying campaigns to drive customer acquisition and increase brand awareness.

Responsibilities
  • Develop and implement media buying strategies across various advertising channels, including paid search, display advertising, social media, and programmatic.
  • Collaborate with internal stakeholders to understand campaign objectives and target audience.
  • Research and identify suitable media platforms and negotiate rates.
  • Monitor and optimize media campaigns to ensure maximum return on investment (ROI).
  • Analyze campaign performance data and generate reports for management.
  • Stay up-to-date with industry trends and best practices in media buying.
  • Manage relationships with media vendors and partners.
  • Work closely with the marketing team to align media buying strategies with overall marketing goals.


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