Marketing PR Section head

Found in: beBee S EG - 2 weeks ago

Egypt IGI Full time
Job Description

PUBLIC RELATIONS

  • Develop & implement strategic PR campaigns to promote the company's projects, initiatives, and achievements
  • Build & maintain relationships with key media contacts to secure coverage in relevant publications
  • Create compelling content, including press releases, articles, and social media posts
  • Coordinate and manage media events, such as press conferences, interviews, and site visits
  • Monitor media coverage and prepare reports on PR campaign performance
  • Collaborate with internal teams, including marketing, sales, and development, to ensure PR activities align with overall business goals
  • Manage & moderate PR Crisis off and online with frequent crisis management reporting.
  • Develop a company CSR strategy & manage it.
  • Stay up-to-date with industry trends and best practices in PR

MARKETING RESEARCH

  • Conduct accurate Projects Overview Presentations, Briefs & RFPs to market research agencies to identify trends, preferences, and opportunities in the real estate market.
  • Analyze data and prepare reports to inform marketing and business strategies
  • Collaborate with mktg team to develop targeted marketing campaigns based on research findings

COMPETITION ANALYSIS

  • Monitor competitors' activities and strategies in the real estate market
  • Analyze competitor data and market trends to identify strengths, weaknesses, and opportunities
  • Develop strategies to differentiate the company's projects and offerings from competitors

DEPARTMENT OPERATIONAL JOBS

  • Prepare departmental reports, including progress reports, performance metrics, and budget reports
  • Manage contracts between agencies, suppliers, partners, legal, finance, & related departments.
  • Assist in budgeting and forecasting & cash flow for departmental expenses
  • Prepare memos and communications for departmental updates, announcements, and meetings.
  • Assist in all company/ community events & exhibitions.
Job Requirements

Educational Qualifications

  • Bachelor’s degree in public relations, Mass Communications, Communications, Marketing, or a related field.

Experience

  • Proven experience in PR, preferably in the real estate industry.

Technical Skills

  • Strong writing and editing skills in both languages: Arabic & English, with the ability to create engaging content.
  • Experience with media monitoring.
  • Experience with setting PR KPIs.
  • Proficiency in Microsoft Office and PR software/tools
  • Knowledge of social media platforms and digital marketing techniques
  • Experience with budgeting and Cash Flow management.

Competencies

1. **Communication Skills**Ability to effectively communicate with internal and external stakeholders through various channels, including written, verbal, and digital communication.

2. **Strategic Thinking**  Ability to think strategically and develop long-term PR plans that align with the company's goals and objectives.

3. **Media Relations** Strong relationships with key media contacts and the ability to secure media coverage for the company's projects and initiatives.

4. **Content Creation** Ability to create compelling content, including press releases, articles, and social media posts, that engages and informs the target audience.

5. **Analytical Skills** Strong analytical skills to conduct market research, analyze data, and evaluate PR campaign performance.

6. **Teamwork** Ability to collaborate with internal teams, including marketing, sales, and development, to ensure PR activities are integrated and effective.

7. **Organization and Planning** Strong organizational and planning skills to manage multiple projects and deadlines effectively.

8. **Adaptability** Ability to adapt to changing priorities and environments in a fast-paced industry.

9. **Creativity** Ability to think creatively and develop innovative PR strategies and campaigns.

10. **Attention to Detail** Strong attention to detail to ensure accuracy in all PR materials and communications.

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