media buyer
3 months ago
Egypt
Amer Vision Group
Full time
Job Description - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Meeting clients to understand their advertising strategy and building up a picture about their target audience.
- Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
- Obtaining the best advertising rates that fit with the agreed media strategy.
- Managing budgets and maintaining advertising spend records.
- Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.
- Excellent understanding of online media planning.
- Understands how digital fits in the overall client marketing/media strategy.
- Proficient in using standard online media research and planning tools (Nielsen Net Ratings, Double Click)
- Ability to work with modest media budgets.
- Bachelor Degree.
- Strong mathematical abilities required.
- Experience using DoubleClick, ComScore, Nielsen Net Ratings, Google Analytics and other media tools.
- Strong writing, presentation and strategic and analytical thinking skills.
